Marketing solutions for engineering & industry
The Marketing Practice specialises in providing marketing solutions for the manufacturers and suppliers of engineering products, equipment, machinery and services in the UK. This includes advertising, PR, content creation, social media, email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, photography, video production, exhibitions, lead generation and so much more!
Solutions tailored to your needs—creating an effective marketing mix
Advertising—for printed magazines and online
We can design your advertising for any purpose including printed magazines, online, social media, and email marketing. We handle everything including the copywriting, photography and graphic design.
In these examples, for Nadella UK, we suggested that the theme the campaign should be choice. With a huge range of products and the ability to provide bespoke solutions we produced a family of advertisements for general industry, special products and assemblies, fork-lift truck bearings and linear motion—the choice, in each case was Nadella.
Public relations (PR) and content creation
Be seen in the press and integrate your PR with online activity such as your own web site, social media, email and digital marketing. After learning about your company, its products and markets we'll help you come up with great ideas for the best stories likely to get the most attention.
In this example SEW Eurodrive provided a highly innovative solution to Radnor Hills Mineral Water Company. So ingenious was the solution that we secured the front cover of Drives & Controls with the full, two-page article inside. It was a big story! Even the managing director of Radnor Hills said the project wouldn't have been possible without SEW Eurodrive's innovative solution.
We handled everything including visiting Radnor Hills, interviewing their engineers and managing director, writing the article, handling the on-location photography and placing it with the press.
We'll help you to produce the very best content that can be amended for different uses such as press releases, articles for the press, content for your web site, social media, email marketing and more!
With engineering journalistic experience we'll help you produce content that makes you look great, showcases your company, brand, products and ability to provide great, innovative and reliable customer solutions.
Content creation and managment
We will provide outstanding content for your website, social media and email marketing. Any work we do with the engineering press should be featured on your website and promoted through your social media and email marketing—and we can handle all of that.
Not only should your content include stunning photography but we can also produce high quality, professional videos of your facilities, processes, production machinery, interviews with your leading engineers, and so much more to captivate, interest and engage your customers. And, what's more, we can help you come up with all the ideas.
We'll produce a schedule for the campaign period that identifies the type of content, the work that needs to be done, and where and when it's going to be published or released to the press.
Pay-per-click (PPC) advertising
Should it be necessary we'll implement and manage your PPC advertising, a powerful, cost-effective tool that will drive traffic to your web site immediately.
Even in business-to-business marketing up to 90% of new orders are intitiated with online searches. We'll optimise your PPC advertising, SEO, and website content.
We'll harmonise them so they work together ensuring that you'll always make it onto the shortlist of customers looking for new suppliers.
Search engine optimisation (SEO)
We'll ensure your website content includes phrases and industry-specific terms that potential customers might use as search criteria for your products and services. We can optimise page titles and meta descriptions in the same way and add new content on a regular basis, by producing blog posts and content for your news section. We will also work with the engineering press to get your articles and news published online, and within a matter of months, your company will feature strongly in search results across a wide range of search criteria.
Lead generation
Incorporating our Broadcast system for producing maximum exposure for any given part, or all, of your campaign we can engage multiplatform lead generation techniques, with lead disclosure, to produce qualified leads from potential customers.
Showcase your company, brand, your products, your experience, your ability to meet challenges and provide solutions, then follow up with potential customers who have shown interest and keep in touch with them through social media and email newsletters. Make sure it's your company picking up new leads, not your competitors.
Best practice, educational and how-to articles bring you closer to your customers and position your company as the voice-of-authority in your industry
Articles of this type are most likely to be the best read amongst your customers, even above case studies and application stories. They make great content for your web site, help your customers gain insights into best practice in a variety of areas and contribute enormously to search engine optimisation (SEO).
See them published in the engineering press, promote them through your social media and email marketing and drive more traffic to your web site.
In the example here, in an article written for Renold Chain, and published in Eureka magazine, we looked at some of the common mistakes engineers made when specifying chain often resulting in premature wear or even chain failure.
We were lucky enough to have the opportunity to interview Renold Chain's Mike Christmas, a world renowned expert on industrial chain. At the time Mike was engineering director of Renold Chain and was also chairman of the ISO Commitee for Transmission Chain Standards.
With Mike's patient assistance we wrote this guide to best practice in chain selection. It went on to become one of the most popular best practice articles we've ever written! Thanks Mike!
When you work with The Marketing Practice you're working with a company that understands engineering products and services, the engineering press, and the best way to reach your target markets effectively.
Contact us
Please fill out the form below and we'll get back to you as soon as possible. Or, see our contact details opposite or below, depending on your device.
The Marketing Practice, 263 Woodhouse Lane, Wigan WN6 7NR
Tel: 01942 749031
Mob: 07983 756847
Email: info@the-marketing-practice.com
